Feb/24 Roundtable Insight

Feb/24 Roundtable Insight

本次国风馆的圆桌会议围绕如何将其产品和服务引入西方及年轻人市场进行了深入讨论。

以下是基于此次会议的市场洞察报告，旨在提供一些创新的思考和实用的策略。

西方市场策略

1. 体验化与分级策略：推出分级的文化体验活动，如周一基础活动，周二进阶，等等。这样既满足了新客户的好奇心，又能逐渐提升他们对文化的理解和兴趣。

2. 文化与流行融合：将中国文化元素与西方流行文化相结合。例如，【中国古乐】与现代音乐的结合，可以使中式文化更易于被西方年轻人接受。

3. 多语言宣传：针对西方市场进行多语言的宣传，以提高品牌的认知度。

面向年轻人的策略

1. 生活化的文化体验：从衣食住行入手，提供与日常生活相关的中式文化体验，如不同朝代的服饰体验、美食课程等。

2. 社交媒体营销：利用短视频等社交媒体平台，贴合年轻人的生活方式，提高国风馆在年轻群体中的知名度。

3. 【打造打卡点：营造吸引年轻人打卡的氛围和场景，如独特的装饰风格或文化主题活动。】国风馆坚持自己的价值观，不希望把国风馆做成打卡地，而是希望国风馆的存在能够让人发现精神与富足。

综合建议

• 【 品牌简化与定位：简化Logo设计，提高识别度。同时，明确国风馆的定位，减少市场上的混淆。】备注：国风馆有简洁的logo

• 空间与氛围优化：改善国风馆的空间布局和氛围，使之更能激发不同背景顾客的兴趣。

• 多元文化讲师团队：请不同族裔的专家或艺术家来主讲，增加文化交流的深度和广度。

• 坚持核心价值：虽然策略上需灵活调整，但核心价值不变，即传播纯粹的艺术和文化。

在实施这些策略时，我们应保持对艺术的敬畏，同时不断创新和适应市场需求。希望这份报告能为您的创业之路提供有价值的参考。

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This roundtable meeting at the Guofeng Pavilion focused on how to introduce its products and services to the Western and younger markets. The following is a market insight report based on this meeting, aimed at providing some innovative thinking and practical strategies.

Western Market Strategy

1. Experience-based and Tiered Strategy: Launch tiered cultural experience activities, such as basic activities on Monday, advanced on Tuesday, etc. This satisfies the curiosity of new customers while gradually enhancing their understanding and interest in the culture.

2. Cultural and Pop Fusion: Combine Chinese cultural elements with Western pop culture. For example, the combination of ancient Chinese music with modern music can make Chinese culture more acceptable to Western youth.

3. Multilingual Promotion: Conduct multilingual promotion targeting the Western market to enhance brand awareness.

Strategies for the Youth Market

1. Lifestyle-oriented Cultural Experience: Start with clothing, food, housing, and transportation, providing Chinese cultural experiences related to daily life, such as clothing experiences from different dynasties, culinary courses, etc.

2. Social Media Marketing: Use short video and other social media platforms, aligning with the lifestyle of young people, to enhance the visibility of Guofeng Pavilion among young groups.

3. Creating Check-in Spots: Create an atmosphere and scenes that attract young people to check in, such as unique decorative styles or cultural theme activities. Guofeng Pavilion insists on its values and does not want to become just a check-in spot, but hopes its presence can lead people to discover spiritual and material abundance.

Comprehensive Suggestions

• Brand Simplification and Positioning: Simplify the logo design to improve recognition. At the same time, clarify the positioning of Guofeng Pavilion to reduce market confusion. Note: Guofeng Pavilion has a simple logo.

• Space and Atmosphere Optimization: Improve the spatial layout and atmosphere of Guofeng Pavilion to stimulate the interest of customers from different backgrounds.

• Diverse Cultural Lecturer Team: Invite experts or artists from different ethnicities to increase the depth and breadth of cultural exchange.

• Stick to Core Values: Although strategies need to be flexibly adjusted, the core values remain unchanged, that is, to spread pure art and culture.

In implementing these strategies, we should maintain reverence for art while continually innovating and adapting to market needs. We hope this report provides valuable reference for your entrepreneurial journey.