Feb/24 Roundtable Update
February 22, 2024探索国风馆的发展之路
The O Six 圆桌会总结
2024年2月22日，The O Six举办了一场关于中式国风馆未来发展的圆桌讨论。这次讨论聚集了来自各行各业的专家和创业者，共同探讨如何更好地推广中华文化。
提案人张赢心和一群热心帮助创业人的议案人，包括品牌营销创业者韩笑Vera、Blur, Zoey还有Shan 深入探讨了国风馆在推广中国文化方面的策略和挑战。国风馆作为一个定位于艺术会所的机构，致力于向西方人群讲解中国文化，并通过各类活动如知识分享和艺术大咖的参与，增强体验的丰富度和吸引力。
讨论焦点集中在两大主题：一是如何拓展西方市场，让更多人接受并对中国文化产生兴趣；二是如何吸引不同种族的年轻人。议案人们就品牌识别、地理位置、产品架构和目标受众等方面提出了建设性的意见和建议。
张赢心提出，国风馆旨在吸引那些对艺术有真正兴趣的人。她认为，虽然目前面临的挑战不少，但国风馆在传播中华文化的道路上应坚持初心。同时，各议案人也提出了针对性的建议，例如Vera强调需要明确目标用户群体，Zoe和Blur提到了年轻人对地理位置和品牌形象的重视，Shan则指出国风馆的空间和氛围需要与其名声相匹配。
这次会议不仅是对国风馆当前状况的深入剖析，也为其未来发展提供了诸多思路和启发。通过这样的交流和讨论，国风馆有望在传播中华文化的道路上更进一步，成为多元文化交流的重要桥梁。
Exploring the Path of Development for Guofeng Pavilio
Summary of The O Six Roundtable Meeting
On February 22, 2024, The O Six hosted a roundtable discussion on the future development of the Chinese-style Guofeng Pavilion. The discussion brought together experts and entrepreneurs from various industries to explore how to better promote Chinese culture.
Presenter Zhang Yingxin and a group of enthusiastic legislators, including brand marketing entrepreneurs Han Xiao Vera, Blur, Zoey, and Shan, delved into the strategies and challenges of promoting Chinese culture through the Guofeng Pavilion. Positioned as an art club, the Guofeng Pavilion is dedicated to explaining Chinese culture to Western audiences and enhancing the richness and attractiveness of the experience through various activities such as knowledge sharing and participation of art celebrities.
The discussion focused on two main themes: how to expand into the Western market to generate more interest in Chinese culture, and how to attract young people from different ethnicities. Constructive opinions and suggestions were offered on brand identity, geographical location, product architecture, and target audience.
Zhang Yingxin proposed that the Guofeng Pavilion aims to attract those who are genuinely interested in art. She believes that, despite the current challenges, the Pavilion should remain true to its mission in spreading Chinese culture. Meanwhile, the legislators also offered targeted suggestions, such as Vera emphasizing the need to clearly define the target user group, Zoe and Blur mentioning the importance of location and brand image to young people, and Shan pointing out that the space and atmosphere of the Guofeng Pavilion need to match its reputation.
This meeting was not only an in-depth analysis of the current state of the Guofeng Pavilion but also provided many thoughts and inspirations for its future development. Through such exchanges and discussions, the Guofeng Pavilion is expected to take a step further in spreading Chinese culture and become an important bridge for multicultural exchanges.
